Influencer marketing is now a $21.1 billion dollar industry. As the industry grows and becomes more competitive, a comprehensive influencer marketing platform becomes more important.
Ready to dive deep into the world of influencer marketing platforms? Let’s explore the best ones currently available on the market.
We conducted a thorough analysis of each influencer marketing platform's unique features, benefits, pricing and overall effectiveness to help you make an informed decision on which one is right for your brand.
Keep reading to get our insights on the Top 20 Best Influencer Marketing platforms, or download the full & extended list of the Best 40+ Influencer Marketing Platforms to start exploring your options.
What is an influencer marketing platform?
Influencer marketing platforms are an end-to-end solution for discovering influencers, managing influencer campaigns, and tracking performance. Specialized influencer marketing platforms make it easier and more efficient for brands to promote products or services through partnerships with content creators, micro-influencers, brand ambassadors, and celebrities.
Influencer marketing platforms are popular in industries in a wide range of eCommerce and DTC industries like fashion, beauty, skincare. But more traditional businesses, for example car manufacturers, often use influencer marketing platforms, too.
Why use an influencer marketing platform?
Brands are keen to find the best influencers in their industry, keep an eye on the competition and track the performance of their influencer campaigns on social media. With the right influencer marketing platform, you can do all of that and more.
An Influencer Marketing Platforms can help you to:
- Search for influencers using keywords and filters
- Filter through and segment influencers based on needs
- Reach out to and communicate with influencers
- Manage campaigns and influencer data, like contact information
- Track and report on influencer campaign performance
You could probably do some of this by searching directly on Instagram or TikTok and messaging the influencer. Or running a campaign and tracking the results in a spreadsheet. However, it’s not efficient or scaleable as it takes too long to search for influencers, figure out if they meet your criteria, and manually send them a message.
Therefore: Brands serious about influencer marketing typically use a dedicated platform.
What is the best influencer marketing platform?
The best influencer marketing platform depends on your needs, strategy, and budget. Nonetheless, not all IM platforms are created equal and choosing the right influencer marketing platforms to find creators and manage your campaigns is essential. So, with that in mind, here are a few key factors to consider:
• Database size and accuracy – how many influencers are listed and are the profiles up-to-date?
• Ubiquity – does the platform cover all the social media channels you need, such as Tiktok?
• Tracking capabilities – can you monitor influencer activity everywhere, even on Instagram Stories?
• Reporting – can you easily demonstrate and compare the success of your influencer marketing campaigns?
20 best influencer marketing platforms
1. Storyclash
3. InfluencerDB (discontinued)
12. Open Influence (InstaBrand)
Here is our current list of the 20 top influencer marketing platforms.
1. Storyclash
HQ: Linz, Austria.
Quick summary: Founded in 2014, the influencer marketing platform enables brands and agencies to discover suitable influencers through content-based search, scale their creator programs, measure the impact of campaigns and manage all the data in one place.
Target audience: From large Brands including Adidas, Vodafone and Trendyol as well as younger DTC companies like Athletic Greens, Wild cosmetics and others.
Main features: Instagram Stories tracking & analysis, AI-based influencer search and discovery, influencer monitoring, analytics and reporting, brand collaboration insights, influencer management and outreach.
Platforms supported: All major platforms including Facebook, Instagram, IG Stories, YouTube, Twitter and Tiktok.
Why it’s cool: Storyclash leverages the power of AI to help brands find the perfect influencers. With various AI-based search options, brands can find influencers based on the content they create, rather than just demographics like age or location. Whether you’re a car manufacturer or a coffee chain, Storyclash enables you to find influencers truly passionate about your niche.
Influencers should be creating exciting content, and should be a good fit for a brand. Storyclash has the largest content-based influencer database with an engine, that listens to influencers, media and brand accounts 24/7.
Saving and analyzing every post and story past their lifetime of 24 hours on all relevant platforms is possible with Storyclash.
Storyclash also stands out because it is one of the few platforms that lets you analyze and download old Instagram stories with the help of their Instagram story database. This is important because 80% of brand mentions happen on Stories. You can also search for content with AI Image Recognition technology. Find brand mentions, even if the logo is only visible in the background.
The Tiktok monitoring capabilities are also amongst the best in the industry. Storyclash makes it easy to find new content creators to promote your brand on TikTok, track TikTok influencers you already work with and even gain insight into your competitors’ TikTok strategy.
Pricing: Personalized plans according to your needs, but in general it depends on the number of users, features and accounts you want to monitor. Starting at €599/month.
2. InfluData
HQ: Vienna, Austria.
Quick summary: InfluData is a search engine you can use to find content creators, brands and influencers active on TikTok and Instagram.
Target audience: Everyone who works with influencers and content creators, from individuals, to big businesses and social media agencies.
Main features: Influencer discovery and outreach.
Platforms supported: Instagram and Tiktok.
Why it’s cool: Infludata provides robust audience analysis, including an authenticity score to show how natural an influencer’s posts are and whether their followers seem genuine.
Pricing: The professional package recommended for brands and agencies costs €359/month, but you can only track up to 20 influencers and the number of reports is limited. Pricing for the unlimited enterprise package is available on request.
3. InfluencerDB (discontinued)
HQ: Cologne, Germany.
Quick summary: InfluencerDB is a freemium tool that helps you build, manage and activate your influencer community.
Target audience: Businesses of all sizes, from SMB to enterprise.
Main features: Influencer discovery, campaign management, analytics, inbound request management.
Platforms supported: Instagram.
Why it’s cool: The free plan is a great option for smaller businesses who are just getting started with influencer marketing.
Pricing: Starts with a free plan where you can track 20 influencers and rises to €6,000 per year.
4. Lefty.io
HQ: France.
Quick summary: Lefty is an influencer marketing platform that helps consumer brands discover and manage relevant influencers and measure their impact.
Target audience: High-end fashion brands like Sephora, Tommy Hilfiger, Louis Vuitton, and H&M.
Main features: Influencer discovery, management and analytics.
Platforms supported: Instagram and YouTube.
Why it’s cool: All of the three founders are left-handed, hence the name.
Pricing: Standard pricing is €590 per month for one user account and one campaign, which does not include competitor reports. For €990 per month, you get two accounts. Their premium package costs €3490.
5. Grin
HQ: California, United States.
Quick summary: Founded in 2014, Grin serves mainly eCommerce and DTC brands, offering integrations into most major shopping platforms, such as Shopify, WooCommerce and Magento.
Target audience: eCommerce brands.
Main features: Influencer discovery, relationship management, campaign management, analytics and content amplification.
Platforms supported: Facebook, Instagram, TikTok, Twitter, Twitch and YouTube.
Why it’s cool: Grin is very focused on creating genuine, direct relationships with influencers.
Pricing: Customized pricing based on company size and the breadth and depth of your influencer marketing program.
6. Upfluence
HQ: New York and Los Angeles, United States.
Quick summary: Influencer marketing platform for e-commerce brands. Identify and contact organic influencers and brand ambassadors.
Target audience: Brands and agencies.
Main features: Influencer search and outreach, campaign management and influencer tracking.
Platforms supported: Instagram, YouTube, Facebook, Twitch, TikTok, Twitter, Pinterest and blogs.
Why it’s cool: You can search through and reach out to over 4 million influencers and the tool even provides price recommendations.
Pricing: Three packages from “starter” to “scale”. Prices available upon request.
7. AspireIQ
HQ: San Francisco, United States.
Quick summary: AspireIQ describes themselves as a community intelligence marketing company. They aim to provide actionable insights to help brands identify their most valuable individuals, build authentic connections, and ultimately inspire brand communities to become movements.
Target audience: Large consumer brands such as Samsung, HelloFresh and Dyson.
Main features: Influencer discovery, community building, campaign tracking and brand health monitoring
Platforms supported: Presumably Instagram and the most popular platforms, but we couldn’t find a list
Why it’s cool: There’s a recommendation engine that points out similar influencers to the ones you’ve worked with.
Pricing: Three packages, “create”, “elevate” and “together” offering increasingly advanced features. Prices upon request.
8. CreatorIQ
HQ: California, United States.
Quick summary: Founded in 2014 by Igor Vaks, CreatorIQ is a global system of record for managing and optimizing creator-driven campaigns at scale.
Target audience: Large brands across a range of industries including Unilever, Disney and Ralph Lauren.
Main features: Influencer discovery, campaign management and reporting.
Platforms supported: Facebook and Instagram.
Why it’s cool: You can search through over 15 million content creators and even use Google AI image recognition for enriched creator data including interest and brand affinities.
Pricing: Upon request.
9. Influsoft
HQ: Part of Viral Nation Inc, based in Ontario, Canada
Quick summary: Influsoft aims to streamline influencer marketing campaign processes across platforms and provide users with the insights necessary to track and achieve their goals.
Target audience: Brands include Atlantis, Ubisoft and Petco.
Main features: Planning, influencer CRM, contract management and campaign creation.
Platforms supported: Most social media platforms and includes reporting for Tik Tok.
Why it’s cool: It’s end-to-end software created by an influencer marketing agency. Plus, their AI-powered Audience Authenticity provides a score for opted-in influencers.
Pricing: Upon request.
10. NeoReach
HQ: California, United States.
Quick summary: First pitched at Stanford University, NeoReach offers cloud-based software for Fortune 1000 brands and agencies to automate influencer marketing.
Target audience: NeoReach caters for large brands and their clientele includes AirBnb, Amazon, the New York Times.
Main features: Influencer search, management, and tracking with enterprise-grade analytics.
Platforms supported: Facebook, Twitter, Instagram, YouTube, Pinterest and Snapchat.
Why it’s cool: While it may not be an affordable option for small-to-medium businesses, they offer a wide range of features for managing campaigns and nurturing influencer relationships, including AI-driven recommendations.
Pricing: Custom pricing based on the number of users, between $50k to $500k.
11. Hypr
HQ: New York, United States.
Quick summary: HYPR is a 360° influencer marketing platform which was acquired by Julius in 2020. Their focus is on campaign automation and rich data.
Target audience: Fortune 500 brands as well as advertising and PR agencies.
Main features: Database of 12 million influencers, influencer outreach, attribution and fraud detection.
Platforms supported: Instagram, Facebook, Twitter, YouTube, Pinterest.
Why it’s cool: HYPR has some pretty cool features, such as an audience health analyzer which tells you if an influencer’s followers are truly loyal and engaged, or likely to be fake. The content safety analyzer tracks everything the influencer posted to ensure their content is brand-safe.
Pricing: Hypr offers three packages, pro, platinum and enterprise. Add-on features like audience analysis and branded PDFs cost extra. Prices upon request.
12. Open Influence (formerly InstaBrand)
HQ: Los Angeles, United States.
Quick summary: Open Influence describes themselves as a global influencer marketing pioneer. Their platform analyzes data to identify top performing creators in every category and they currently have 500,000 influencers in their database.
Target audience: Large brands including Ford, Puma, Abercrombie & Fitch, Puma.
Main features: Influencer search and discovery, campaign management and analytics.
Platforms supported: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs and Tiktok.
Why it’s cool: The influencer marketing platform was created pretty much by accident. Founder Eric Dahan was working on a fashion aggregation app and then pivoted into influencer marketing.
Pricing: The basic package starts at $50 per month, which allows you to conduct 50 searches. However, you can only use 4 criteria to search and each search is limited to 20 results. The premium package, which includes some additional features such as image recognition, costs $500 per month and enterprise-level pricing is available upon request.
13. Klear
HQ: New York, United States.
Quick summary: Klear is a technology company that gives users the tools they need to create successful campaigns with social influencers.
Target audience: Brands and agencies, including L’Occitane, Nike and Ogilvy.
Main features: Influencer discovery, relationship management and analytics.
Platforms supported: Facebook, Instagram, Twitter, YouTube, Tiktok and blogs.
Why it’s cool: Klear’s discovery capabilities are highly targeted and able to match brands with niche and micro-influencers.
Pricing: Upon request.
14. Onalytica
HQ: London, United Kingdom.
Quick summary: Founded in 2009, Onalytica is an IT services firm offering influencer relationship management and predictive analytics software.
Target audience: Primarily global tech and consulting enterprises such as IBM, HP and Accenture.
Main features: Influencer discovery, relationship management and analytics.
Platforms supported: Facebook, Twitter, Instagram, LinkedIn and blogs.
Why it’s cool: Onalytica’s software enables brands to identify and collaborate with influencers and then measure their impact against business outcomes. Onalytica nurtures close relationships with influencers in the tech community and actively promotes top influencers across topics such as AI, climate change and the future of work.
Pricing: Monthly subscriptions suitable for medium to large companies. Specific pricing available on request.
15. Traackr
HQ: San Francisco, United States.
Quick summary: Founded in 2008, Traackr is one of the most established influencer marketing platforms. Originally a product for users to measure their own reach and engagement, today Traackr offers advanced data and analytics compared to many other platforms.
Target audience: Large brands such as Microsoft, Nissan and Chipotle .
Main features: Influencer search and discovery, campaign management, relationship management and analytics.
Platforms supported: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr and blogs.
Why it’s cool: As the name suggests, Traakr has advanced tracking and analytics capabilities. For example, they assign your brand a Vitality Score based on audience quality and the Influencer Market Benchmark allows you to compare your online social presence to the competition.
Pricing: Prices are based on annual or multi-year subscriptions, available on request.
16. IROIN
HQ: Erfurt, Germany
Quick summary: Iroin is an all-in-one solution for influencer marketing. It enables you to manage your campaigns from planning and tracking to evaluation, and build a proprietary database of your own influencer marketing contacts.
Target audience: Brands and agencies of all sizes.
Platforms supported: Instagram, TikTok and YouTube.
Why it’s cool: The Follower Overlaps tool measures the loss of reach due to duplicate followers, helping you to find influencers that will maximize your reach.
Pricing: Ranging from €599 to €1,799.
17. NINDO
HQ: Aachen, Germany
Quick summary: Nindo is an influencer database that helps brands find influencers across a wide range of industries. With 12 million Instagram channels and 6 million TikTok channels in their database, brands can search for suitable influencers. The platform also offers analytics and reporting functions, including daily KPI updates.
Target audience: Brands in the DACH region
Platforms supported: YouTube, Instagram TikTok, Twitter and Twitch
Why it’s cool: You can filter for influencers that have mentioned your brand, and exclude those that have mentioned inappropriate topics in their content.
Pricing: They are soon going to introduce a free demo version that gives you 5 search results. The pricing of their standard packages, ranging from basic to premium and enterprise, are unknown.
18. Hypeauditor
HQ: Indiana, United States
Quick summary: Hypeauditor describes themselves as a 100% AI-based influencer marketing platform. You can manage creators, discover influencers across a database of 69M+ users, check influencer analytics and track campaign progress.
Target audience: Medium to large brands, with their current customers including Dior and Unilever.
Platforms supported: Instagram, YouTube and TikTok
Why it’s cool: The Explore markets function enables you to benchmark competitors and get market insights.
Pricing: Upon request
19. Woomio
HQ: Copenhagen, Denmark.
Quick summary: Woomio is an end-to-end influencer marketing software solution. You can use Woomio to manage campaigns, search from 180M+ creators, and run analytics. The Management features is an in-built CRM that enables you to keep track of all the influencers you work with by creating tags and lists and adding contact info and notes, so you can easily check the past history and results.
Target audience: Brands, agencies and creators. Current clients include Moda, Dyson and Hello Fresh.
Platforms supported: Instagram, TikTok and Youtube
Why it’s cool: Woomio’s Quantify feature enables you to check and collect influencers’ performance automatically and benchmark it against your KPIs. They even have a Google Chrome extension.
Pricing: Woomio offers module-based yearly subscriptions, with customized pricing available on request.
20. Kolsquare
HQ: Paris, France
Quick summary: Kolsquare strongly believes in the power of KOLs (Key Opinion Leaders), hence the name. The platform makes it possible to manage and track campaigns, measure performance, and search for influencers from a catalog of 3M creators. The audience credibility index makes it easy to weed out fake influencers, and their advanced search engine enables you to filter by influencer and audience. You can measure the full performance of your campaigns and easily create and share reports.
Target audience: Brands including Sephora, Westwing and Decathlon.
Platforms supported: All main platforms like Instagram and TikTok
Why it’s cool: You can build your own influencer address book by adding labels, favorite profiles and annotations to group all the information in one place.
Pricing: Kolsquare has two pricing options: Discovery, priced at €9,000 for one user per year, and Campaign, available for €18,000 for one user per year. They also have a free tool that influencers can use to measure their own performance.
How can you choose the best influencer marketing platform for your brand?
Most brands agree social media plays a critical role in their digital marketing strategy. So, choosing the right influencer marketing platforms to create, manage and analyze your campaigns is essential. Here are a few key factors to bear in mind:
• Database size and accuracy – how many influencers are listed and are the profiles up-to-date?
• Ubiquity – does the platform cover all the social media channels you need, such as Tiktok?
• Tracking capabilities – can you monitor influencer activity everywhere, even on Instagram Stories?
• Reporting – can you easily demonstrate and compare the success of your influencer marketing campaigns?
Need a hand choosing the right influencer marketing platform?
We would be happy to discuss your options and help you choose the best influencer marketing platform for your brand. Of course, we’re slightly biased in favor of Storyclash, but once you’ve seen our platform you will be too. Join top brands such as Kaufland, Adidas and Vodafone and take your influencer marketing to the next level.
Get in touch with us or request a demo.