Bears with Benefits
Case Study

How Bears with Benefits is breaking sales records as the #1 nutrition love brand on Instagram

Creator Discovery

Brand Collaborations

Campaign Planning

Relationship Management

Storyclash is the best research tool for us! It gives us direct insight into influencer collaborations and allows us to book creators in a more accurate and performance-oriented way.

Eva Schumacher

Chief Marketing Officer

The implementation of the software was as you would expect from a modern vendor: personal onboarding and training by their team and the tool itself is plug-and-play: from first login to data integration and to full capacity in less than 2 hours.

Eva Schumacher

Chief Marketing Officer

Brand Overview

About Bears with Benefits

Bears with Benefits was founded in Munich in 2018. They sell supplements for hair, skin, body & mind in the form of gummy bears, by women for all, and are available at DM, Douglas, Müller, Rossmann, and Bipa. In 2020 Bears with Benefits launched their own online shop.

In 2021 they expanded their markets to Italy and France, in 2022 Bears with Benefits further stretched out to Switzerland. Spain and Netherlands followed in 2023, the latest expansion was the UK in 2024.

Another milestone happened in fall 2022 when they had a successful 8-figure-exit to HAVEA Group.

In 2023, 80-90% of sales came from their own online shop.

Achievements

What Bears With Benefits achieved with the Storyclash platform

+62%

in long-term collaborations

+72%

in branded content

+60%

in reach and estimated media value

+200%

absolute number of interactions on Instagram and TikTok

+20%

revenue increased per creator

Challenge #1

Match creator portfolio to
target group

To start with, Bears with Benefits faced the challenges of finding the perfect match of creator portfolio to target group whilst taking in the current internet trends.

Challenge #2

Divide performance data into
numbers & performance

Secondly, they needed to validate their gut feeling with numbers as this serves as a basis for negotiations with the creators, and a benchmark for their performance KPIs.

Challenge #3

Streamline creator discovery
and outreach

Above all, Bears with Benefits wanted to streamline the process of discovery, analysis, and outreach to their creators in one tool in order to minimize time effort and error prone manual tasks.

The Solution

Solution with Storyclash

Bears with Benefits picked Storyclash as easy-to-use yet highly capable software that streamlines all processes related to their needs: from discovery to performance analysis, from competitor insights to influencer relations including email communication.

The processes and targeted markets have strongly evolved and the software helped the team to keep full control of their operations and grow their results over time.

Eva Schumacher

Chief Marketing Officer

The result

Bears with Benefits Realisation Collaboration

Improving creator collaboration

Bears with Benefits optimized influencer discovery using Storyclash, integrating Smart AI Search with keyword, category, and lookalike search options. The machine learning and audience data filtering enhanced precision, allowing the team to break out of their creator bubble and connect with a broader audience.

Overall, Storyclash significantly cut research and vetting time while improving the quality of their creator collaborations.

Higher conversion rates

Storyclash resolves the challenge of assessing the brand fit and content quality of creators for Bears with Benefits. It provides insights into ongoing collaborations, particularly on Instagram stories, offering transparency on creators' past brand partnerships.

Notably, the key indicator for future success is the history of recurring partnerships with similar brands, leading to a higher conversion rate from outreach to collaboration compared to generic approaches.

Bears with Benefits Realisation Conversions

Bears with Benefits Realisation Efficiency

Improving efficiency

By using Storyclash as the main outreach tool, the whole operation of discovery, analysis, and contacting the creator was streamlined. The result was a highly efficient and optimized process with little to no error-prone tasks.