Junglück drives influencer discovery with Storyclash

How Junglück scales creator marketing & reduces CAC by 36% with Storyclash

Creator Discovery

Discover new influencers

Campaign Analysis

Monitor and analyze campaigns

Campaign Planning

Plan, execute, and measure campaigns

Working with the same creators every month and offering the same discount code wouldn't enable us to drive enough growth and reach new customers. However, working with new creators requires a careful screening process to ensure they are the perfect fit for our brand and effectively support our target KPIs.

Viktoria Wurm

Head of Influencer Marketing

We sometimes received data from creators in different countries that just didn't make sense. Storyclash was a huge help in screening influencers and insights, giving us more confidence when deciding who to work with.

Sabrina Stinn

Teamlead International Marketing

Brand Overview

About Junglück

Junglück is a rising brand in the skincare industry, known for its effective, natural, and skin-friendly cosmetic products. Founded in 2018 in Germany, the data-driven company quickly recognized the potential of influencer marketing to drive growth and connect with customers. Building on their success in their home market, Junglück expanded to neighboring European countries, including Italy and the Netherlands.

Achievements

What Junglück achieved with the Storyclash platform

+30%

higher average reach

-36%

reduction in Customer Acquisition Costs at first go-live

+23%

uplift in new customer share at first go-live

Challenge #1

Balancing growth with new creators & long-term brand ambassadors

As a fast-growing skincare brand, Junglück is heavily performance-oriented and focuses on three key KPIs: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Average Order Value (AOV).

To achieve these goals, they need to strike a delicate balance between engaging new creators and nurturing long-term brand ambassadors. Long-term collaboration partners ensure credibility and strengthen brand loyalty, while new creators help expand the target audience and drive new customer growth.

Challenge #2

Scaling creator discovery in new markets

As they expanded internationally, Junglück needed a way to find brand-fit creators at scale, including creators in new markets who aligned with their sustainability focus.

The Solution

Solution with Storyclash

Junglück turned to Storyclash to find creators who align with their brand values and can also deliver tangible results for the brand. The platform's creator analytics tools allowed them to conduct thorough audits before starting any collaboration, setting them up for success.

With Storyclash, Junglück is able to see every creator's past collaborations and how the content performed.The platform allows them to monitor all of a creator's stories – both branded and organic – providing a comprehensive view of the creator and their account. Additionally, Junglück could assess the estimated media value for each brand collaboration, helping them make data-driven decisions about the potential return on investment.

This comprehensive data enabled Junglück to make informed decisions about potential partnerships, especially when entering new markets.

Storyclash provides us with the necessary insights to strategically connect our products with the right creators and communities – a key factor for our brand identity and performance.

Viktoria Wurm

Head of Influencer Marketing

Finding the optimal balance between growth and customer loyalty is crucial to our success. With Storyclash, we can strategically identify creators who reach new audiences while fostering strong customer retention.

Viktoria Wurm

Head of Influencer Marketing

The Result

Results with Storyclash

Thanks to Storyclash, Junglück has been able to:

Expand successfully into new markets like Italy and Holland
Improve Customer Acquisition Costs (CAC) and Return on Ad Spend (ROAS)
Balance new customer growth with loyal customer retention
Create more authentic, long-term creator partnerships, including co-creations and exclusive sets with brand ambassadors