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Sustainable production of all kinds of products has become a very important if not the primary decision
for many of the younger generations, primarily Gen-Z and Millennials, but many of these products are
unfortunately unaffordable for most consumers.
TALA appears to be perfectly filling that void with regards to the activewear sector, and has taken the
industry by storm.
In this episode of Influencer Marketing De-constructed, we will be analysing TALA, the fast growing, all
inclusive activewear brand. We will be de-constructing their influencer marketing strategy that put them
on the map and was the catalyst for their meteoric expansion in such a short timespan.
Chris Sain
Demand Generation Specialist
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